Thursday, January 20, 2011

Billboard Hot 100, 29 January, 2011


1. Hold it Against Me - Britney Spears

It's been quite the week for Britney Spears' new single "Hold it Against Me," breaking records left and right, here's a breakdown after the jump:



Airplay

Following a simultaneous release to US radio and iTunes, "Against" racked up nearly 700 spins in its first day--breaking the record for the largest number of spins within 24 hours across all formats since Mariah Carey's "Touch My Body" did around 400 in 2008. It then went on to break the record for the largest number of spins within a week, with over 4,000 spins along with the biggest bullet (+4000) and the largest first-week audience impressions on top 40 radio with 45 million, all three previously held by Eminem's "Just Lose It" in 2002. Progressively over the week, the single broke the record for the biggest single day increases on the top 40 radio twice, clutching 732 spins on its 5th day and rising to 779 on its sixth. With that, the single debut at #16 on Billboard's Pop Songs, matching Madonna's debut in the same place with "Frozen" in 1998. The only single to debut higher is Mariah Carey's "Dreamlover" which debuted at #12 in 1993. Over on the Hot 100 Airplay, "Against" debuted at #23 matching Mariah Carey's debut in the same spot with "Touch My Body;" one of the highest debuts ever. Although, looking at Britney's stats so far--this debut is much more impressive.

Sales

Released Monday midnight, "Hold it Against Me" took only 8 hours to hit #1--the second fastest rise to #1, behind Taylor Swift's "Mine" with 5 hours (It also hit #1 in 18 different countries too). At the end of the week "Against" topped the Digital Songs tally selling a massive 411k, breaking the record for the largest one-week sales by a female, previously held by Swift's "Today Was a Fairy Tale," which funnily enough was previously held by Spears' "Womanizer," which sold 286k in 2008. Spears now holds the record for both the largest first-week sales for a female single as well as a female album (her second Oops!... Did it Again debuted at #1 selling a staggering 1.3 million in 2000). Selling 411k now means "Against" has the fourth largest first-week sales in the US behind Flo Rida's "Right Round," Black Eyed Peas' "Boom Boom Pow" and Eminem's "Crack a Bottle."

Chart

So, "Hold it Against Me" debuts at #1 this week, becoming the 18th single in the charts 52-years history to do so, earning Spears' her fourth chart-topper and her second to debut at #1 --following her last single "3" which achieved the same feat in 2009. This makes Spears' the first artist since Mariah Carey to have back to back #1 debuts (and the only artist since Carey to have one or more #1 debuts). As well as now being the youngest artist to score #1's in three different decades ("...Baby One More Tim" 1999, "Womanizer" and "3" 2000, "Hold it Against Me" 2010), she's only the 2nd artist after Usher to land #1's in those particular decades. Gender-wise she is only the fourth female to achieve this feat, behind Cher, Madonna and Janet Jackson. She is the 10th overall.

2 comments:

Paul said...

she's doing quite well then isn't she? No match for the power of adele in the UK though!

J.Mensah said...

Well, it's only week-1 she's got there without any video or promo. I think it'll be in the top 10 for awhile.